Drink for good

Go all in with us this winter.

There’s no question, when we do something we go All In—head first, feet first, and always with our hearts.

We’re on a mission to make the world more awesomer, one beer at a time. In fact, this beer (and now you, dear drinker) is doing just that* for 22,000 incredible athletes across the state of Michigan with intellectual disabilities.

*A portion of proceeds goes towards Special Olympics Michigan.

Zoom in on the map below to find All In IPA near you!

Win Big

Grand Prize: two nights up north…Plunge optional.

Enter to win the grand prize: two nights at Spillway Lodges—an awesome location complete with a polar plunge, sauna, and hot tub—right in downtown Bellaire.

You’ll also score a $200 Short’s gift card and plunge-ready swag for your jump.

Check out Spillway Lodges

Take the plunge

See ya in Elk Rapids March 21, 2026

Special Olympics Michigan is hosting a March Polar Plunge at the Pull Barn, and they’re bringing the official Plungester (basically a pool on wheels) so we don’t have to cross the street.

Wanna plunge with us? Create a team or fly solo, sign up at the link below. Can’t make it Up North, check out plunges and parties across the state.

Not into freezing cold water challenges? You can still donate to the cause and stay warm and dry the whole time.

Elk Rapids Plunge

More Plunges

Plunge Sweepstakes

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Pledge to Plunge Terms & Conditions(Required)

By entering the sweepstakes, entrants agree to the Official Rules:

Program Dates: January 1, 2026 – Feb 28, 2026

Eligibility: The Pledge to Plunge sweepstakes is open only to residents of the United States and those who are 21 or older at the time of entry. Employees of Short’s Brewing Company, their distribution partners, and immediate family members (spouse, parent, sibling, children) are not eligible to participate.

1 Grand Prize
$800 value 2-night stay Spillway Lodges for four
$200 Short’s Gift Card
$100 value swag bag
Estimated Value of prizes: $1,100

Entrants will provide their name, phone number, zip code, and email address. Entries will be limited to 1 per email address per day.

All entries will be collected at shortsbrewing.com/plunge

Determination of Winners:
On March 2, 2026, Short’s Brewing Company will conduct a random drawing to determine winners. All entries will be assigned a random numerical value. The range of values will be entered into Google and random number picker will be used. The first number selected will be the GRAND PRIZE winner. The winner will be notified via email on March 2, and will have until 11:59pm on March 5 to claim their prize. Blackout dates apply for Spillway Lodges.

Prizes are non-transferable and no substitution will be permitted unless Short’s Brewing Company, in its sole discretion, determines otherwise. Short’s Brewing Company reserves the right to substitute a prize for one of comparable value, at its sole discretion.

Promotion of Short’s Pledge to Plunge sweepstakes will occur online and in retail locations in Colorado, Michigan, Indiana, Illinois, Ohio, and Wisconsin. Online promotion will occur on Short’s Brewing Company’s website and social media channels throughout the duration of the promotion.

©2026 Short’s Brewing Co. Short’s Brewing Co. reserves the right to cancel or change the promotion at any time. No purchase necessary, void where prohibited. Must be 21 to win.

I agree to the competition terms and conditions.

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Take the Plunge

Enjoy a cold one for a good cause*