Flagship Series: Soft Parade
March 24, 2015
Well it’s about time Soft Parade takes a seat in the spotlight for our flagship beer series and we dive right in. We did talk about the story and nostalgia of…
News
Hot Takes from the Shorts'iverse
Search News
Filter Tags
“Here Comes Dolly Dagger”
January 5, 2015
If you’ve spent any time drinking Short’s beer, you probably recognize the huge variety in flavor and style found in our brews. Many of the recipes and much of the…
Just in Time for Santa, The Liberator is Now Available on Store Shelves
December 25, 2014
Making a very limited appearance just in time for the holidays, one of our favorite beers, The Liberator is now on store shelves, statewide. First brewed as a 30th birthday…
Space Rock Soars Through the Atmosphere
December 19, 2014
Several years ago Joe Short came into possession of what he believed to be a pretty average, old snowmobile. Little did he know that this snowmobile had immeasurable travel potential….
Your Nighttime Cup a Joe is Back
December 11, 2014
That’s right folks, brace yourselves. The winner of our Fan’s Choice Voting contest for both 2014 and 2015, Cup a Joe, is now back by popular demand! Made with roasted…
Celebrate Winter with Good Humans and other friends
December 9, 2014
Good humans of the mitten state! We are happy to announce not one, but FIVE seasonal Short’s beers are now available on shelves throughout Michigan. Yes, that’s right, both our…
Light Up Your Taste buds with a Bottle of Juicy Tree
November 26, 2014
We’re starting the holiday countdown a little early this year at SBC. Surrounded by a winter wonderland in both Elk Rapids and Bellaire, it seemed only too perfect to release…
Snow Wheat Wonderland
November 18, 2014
As the last leaves fall and autumn wanes, we look forward to a blanket of crisp, clean snow to rejuvenate our well worn trails. The first snow itself is a…
Everyone Has Evil Urges
November 7, 2014
Everyone has evil urges, but when they tempt you to drink a beer this sumptuous, you’ll be happy you gave into temptation. A sinfully decadent brew, Evil Urges is back…
Whoooooooooo Wants a Six Pack of Lil’ Wheezy?
October 22, 2014
Like every fall, the hours of daylight in Northern Michigan are steadily decreasing, creating the perfect habitat for our nocturnal friend, the owl. No longer forced to strain his eyes…
Beard of Zeus, Nectar of the gods
October 14, 2014
If in the Greek tradition we consider Zeus to be the “Father of Gods and Men,” then his beard is surely the father of mere mortal brewers’ beards across the…
From Field to Fermenter, Kind Ale Has Arrived
October 7, 2014
As the seasons start to change, And the sun begins to wane, The time has come for brewer fun, Mashing in a ton of love, Fresh and tasty, hoppy morsels,…