We all lead pretty busy lives, and sometimes you just can’t help but wait until the last minute to get that friend, family, boss or neighbor a great gift. Well good news, Short’s fans. If you fall into that category, you can now purchase a gift certificate to our newly renovated Bellaire pub and get the gift certificate emailed to you! Crisis averted! Just note during checkout that you’d like us to email us the gift instead, and we’ll do the rest. For more information email estore [at] shortsbrewing [dot] com.
Short’s WILL BE reopening tomorrow, Saturday December 18th at 11:30am! We will be serving our amazing beer, but due to some complications with our hood system we will be serving a limited menu of appetizers and soups. So come one, come all and check out the new and improved Short’s!
A few days ago, we shared some photos of the recent renovations going on at our pub in Bellaire. Now we have the video to prove it! SIt back and enjoy.
Two Short’s beers hit the shelves this week for the first time!
As you will find in the description below, this beer was a special one for SBC. Created by Tony Hansen, this beer was an opportunity to thank Joe for providing us all w/ the chance to create our own niche in such a unique industry which is unlike any other. What better way to do it than through the hoppiest monster we have ever made!?! The hardest part was not the immense hop additions every four minutes throughout the boil, or finding a malt bill that would be big enough to showcase all of this hop intensity. It was actually the juggling of the beer from tank to tank for over two months, with the hopes that Joe wouldn’t catch on, that made this one so challenging. You try hiding a brand new beer style, made in secrecy for the founder of the company, in his own brewery……it’s not as easy as it may sound. The good news is that Joe loved the beer, was so impressed with it, that we decided to bottle it last year. The even better news is that all of you really loved the beer, and wanted more than we were capable of providing! As the e-mails poured in, months after the bottles had come and gone, we realized that this year was going to take a lot more in order to satisfy all of you thirsty “Hop Heads”. Therefore, six batches of Liberator later, it returns to retail shelves today!! Make it a point to seek this one out, because once you taste it, you will understand how it liberates the senses of what a double IPA can or should be.
Liberator~ To pay homage to the original hop headed hero of Short’s Brewing Company, this beer was made as a 30th birthday gift for Joe Short. Our first official double IPA, this beast employs a sizable malt bill, but it’s the ridiculous amounts of hops added to the boil every 4 minutes for 120min that showcases this beer. A fruity, floral, piney intensity of hops penetrates through the caramelized malt profile. The finish is bitter with a punch of fresh citrus compliments of fresh lemon and orange zest added after fermentation. A true IPA drinker’s paradise.
ABV: 7.5% IBU’s: 300+ (basically, it’s immeasurable because it maxed the IBU scale out at 125)
If the rumors of the Freedom of 78′: Pure Guava IPA haven’t hit your ears yet, it will as of today, for it too is finally out in retail stores! This one will go fast!! With extremely limited number of cases produced, the employment of guava nectar, and the fact that this is our first collaboration brew ever, I would not expect this beer to make on shelves through the end of the week. If you missed it, and will not be able to forgive yourself for not having the chance to try it. Then come on up to Bellaire, check out the amazing renovations that will have just been completed at the pub, and purchase some of this awesome IPA from our private stash. Besides, who couldn’t use another reason to come up north for a pint or two.
A nice medium bodied IPA with a wonderful bright clarity and pleasing bronze hue. The aroma is a unique fusion of citrus fruit combined w/ subtle pine qualities. The distinct characteristics of the guava nectar are impossible to miss as the sharp sweetness and slightly tart flavors snap across the palate. Comparable attributes of tangerine, nectarine, and even some faint honey flavors are detectable. The finish quickly turns to a bitterness expected of an IPA, that resonates and turns dry during prolonged tastings.
Freedom of the body, freedom of the mind, this bitter nectar does it all ABV 6.9%
A big thank you to all 5000 and counting Facebook Fans of Short’s Brewing Company! To commemorate this special event, we’ve given away some gift certificates to three of our lucky fans. Are you one of our winners? Head to our Facebook Page and find out.
In addition, in an effort to try to get to 6000 fans as quick as we can, we’ll be giving away some more prizes, this time to 5 lucky winners! Our goal is to achieve this by Jan 13th – one month from now. If we get there by Jan 1st, we’ll make it 10 total winners!
Help us out won’t you and visit our page and “like” us? You can also help promote our page by recommending to your friends and family who are Short’s fans. see the image above on where to do that.
Pub Renovations are really moving along well. With the demolition phase completed, most of the framing of new walls went up quickly. We are very fortunate for our team of talented, hardworking crew, from right here in northern Michigan, who have been working virtually around the clock. Check out some of our photos!
Shorts gear is great for gifts all year round but especially for the holidays! We are offering Shorts Gift Packs with a sweet assortment of combos, combos like a logo pint glass and malt balls, t-shirts with logo pint glasses or a growler (beer not included!). So come on into the Bellaire pub to check them out, get a great deal and a super gift for your loved ones!
Short’s was featured today in the Traverse City Record Eagle. Here is the article below:
Short’s expands to keep up with sales demand
By Bill O’Brien [email protected]
TRAVERSE CITY — These are busy days for Joe Short.
The Antrim County businessman has become the face of northern Michigan’s craft beer industry and is expanding Short’s Brewing Co.’s brewing and bottling plant in Elk Rapids, as well as renovating its original tavern and microbrewery in downtown Bellaire.
He’s trying to keep up with Short’s Brewing’s 30 to 40 percent annual sales growth for its 30-some varieties of hand-crafted beer, and to accommodate more patrons at its popular pub.
Our first ever collaboration effort with another brewery is here and available in bottles!
This beer was our first ever collaboration effort w/ another brewery. Brewed together w/ a brewery based in Chicago IL, called 1/2 Acre Brewing Company, this beer was just as much fun to make as it is to drink. The collaboration concept was first conceived when Joe visited the 1/2 Acre Brewery back in May, and quickly realized that the two company’s had a lot in common. The first version was brewed this past June, in Chicago at 1/2 Acre’s brewing facility, and packaged in 22oz bottles. This past October, the 1/2 Acre crew came up to N. Michigan, and brewed a batch at our facility in Elk Rapids. We decided at that time to package it in 12oz 6-packs.
A nice medium bodied IPA with a wonderful bright clarity and pleasing bronze hue. The aroma is a unique fusion of citrus fruit combined w/ subtle pine qualities. The distinct characteristics of the guava nectar are impossible to miss as the sharp sweetness and slightly tart flavors snap across the palate. Comparable attributes of tangerine, nectarine, and even some faint honey flavors are detectable. The finish quickly turns to a bitterness expected of an IPA, that resonates and turns dry during prolonged tastings.
Freedom of the body, freedom of the mind, this bitter nectar does it all ABV 6.9%
We all lead pretty busy lives, and sometimes you just can’t help but wait until the last minute to get that friend, family, boss or neighbor a great gift. Well good news, Short’s fans. If you fall into that category, you can now purchase a gift certificate to our newly renovated Bellaire pub and get the gift certificate emailed to you! Crisis averted! Just note during checkout that you’d like us to email us the gift instead, and we’ll do the rest. For more information email estore [at] shortsbrewing [dot] com.
